Reel kit

Everything an editor needs.

Reusable motion components, each with a job, an entrance, a hold, an exit and a place on the 9:16 grid. Core components appear in most videos; optional ones when useful; specialist ones rarely. Nothing is used to decorate.

Component library

What moves · how · when · where · how long · how it exits.

Tier	Component	Purpose	Entrance	Exit	Duration	Position	Use when	Not when
Core	Subtitle	Words on screen	Cut on / 100 ms fade	Cut off	1.2–6 s	Subtitle zone	Always	—
Core	Hook title	Stop the scroll in 0–3 s	Reveal per line 300–400 ms	Cut with the shot	1.5–3 s	Top zone	Every Reel that is not UGC	UGC (use a subtitle hook)
Core	Red marker	Point at the one fact	Micro 150 ms	With its parent	With parent	Beside its fact	Lower thirds, chips, stats	Alone as decoration
Core	Lower third	Who / where / what	Marker 150 → plate expand 250 → text reveal	Slide out 250 ms	3–4 s	Lower-third zone, start side	First appearance of a person, branch or service	Repeated in the same video
Core	CTA block	One action	Slide up 500 ms	Cut to end card	≥ 2 s	CTA zone	Selling and lead videos	Organic storytelling mid-video
Core	End card	Resolve and brand	Plane slides up 500 ms, logo fades 300 ms	Hold, cut	2.5–3.5 s	Full frame	Every branded video	UGC reposts (use a light end frame)
Optional	Info chip	Fact on footage	Expand from marker 200 ms	Fade 150 ms	2–4 s	Top or lower zone, clean area	Service, branch, capacity, availability	More than 2 at once; over faces
Optional	Keyword highlight	Emphasis in speech	Underline draws 200 ms	With caption	With caption	Inside caption	One per 2–3 captions	Every sentence
Optional	Statistic module	Proof	Count 800 ms	Cut	2–3 s	Central zone	Real figures (7,000+, 16+)	Invented numbers
Optional	Progress / chapter marker	Orientation in long Reels	Draw 200 ms	Stay	Whole video	Top zone, y 260	Explainers > 30 s, tours	Short Reels
Optional	Quote module	Member voice	Reveal 400 ms	Cut	3–5 s	Top or central zone	Testimonials	Brand claims
Optional	Micro sting	Brand moment	600–800 ms sequence	Cut	≤ 1 s	Centre	After the hook or at the end	Before the hook
Specialist	Dimension line	Size / capacity	Draw 600 ms	Fade 200 ms	2–3 s	On floor or wall plane	Room capacity, office size	Without a real value
Specialist	Plan fragment	Layout	Draw 800 ms	Fade 200 ms	2–4 s	Central zone on neutral ground	Service explainers, text-led Reels	Over busy footage
Specialist	Price / offer module	Commercial fact	Reveal 400 ms + count	Cut	2–3 s	Central or lower zone	Approved offers only	Organic content
Specialist	Transition plane · image mask	Chapter change	400–500 ms	—	—	Full frame	Section changes, max 2 per Reel	Between every shot

Lower-third family

Controlled variations — never one fixed black rectangle.

Salma H.

Founder · member · sample

person

Person · plate

North 90

New Cairo · Egypt

branch

Branch · dark

Private office

For teams of 1–20+

service

Service · plate

Road 90 · New Cairo

Egypt

location

Location · clean

Screen and Wi-Fi in every room

info

Info · dark

EGP 0,000 / month

Sample · approved price only

price

Price · plate

North 90

القاهرة الجديدة · مصر

Arabic RTL

Arabic · mirrors to the right

مكتب خاص · Private office

For teams of 1–20+

Bilingual

Bilingual · Arabic first

Lower third	Rule
Construction	12 px red marker bar + plate; padding 28 / 18; no radius
Width	Auto to text; min 360, max 820 px; never full width
Lines	One line default; two lines max (title + sub)
Plates	Off-white (default on footage) · black (dark or night footage) · clean (no plate, soft shadow, calm footage only)
Motion	Marker 150 ms → plate expands from the marker 250 ms → text reveals 300 ms · hold 3–4 s · slide out 250 ms
RTL	Marker on the right; mirrors fully; Western digits

Information chips

Private office

New Cairo

4 people

Available now

Book by the hour

16+ branches

On footage

Private office

New Cairo

4 people

Available now

Book by the hour

16+ branches

On neutral

Private office

New Cairo

4 people

Available now

Book by the hour

16+ branches

On black

Private office

New Cairo

4 people

Available now

Book by the hour

16+ branches

On red

مكتب خاص

القاهرة الجديدة

متاح الآن

Arabic

Chip rule
Size	Height 60 px · label 22 px 600 caps · padding 22 · radius 2
Contrast	Footage and red: off-white fill + black text · neutral: black outline · black: off-white outline
Count	Max 2 on screen at once in video; 3–4 on stills
Placement	Top info zone or above the lower third; on clean wall/floor — never over faces, signage or key architecture
Motion	Expand from the marker 200 ms · hold 2–4 s · fade 150 ms

Statistic, price, CTA, progress, quote

Need an office by Monday?

Hook title

The lounge is open all day

Keyword highlight

2014 → today

7,000+

Clients

Statistic count 800 ms

Private office · 2 people

EGP 0,000

Per month · sample · approved prices only

Price / offer approved only

Book a tour→

CTA block

03 · Meeting rooms

Progress / chapter

“We added a room the week we hired.”

Member · founder · sample

Quote module

Opening hooks · first 1–3 s

No branded intro before the hook — content starts at frame 1. Recognition comes from type, colour and the signal.

01 · Talking head

We found an office in one call

0.0 s

We found an office

We found an office in one call

0.4 s

We found an office in one call.

We found an office in one call

1.2 s

Speaker starts at frame 1; the hook line reveals while they speak.

02 · Space

0.0 s

A front door

0.5 s

A front door that speaks for you.

1.3 s

Strongest room shot + a short statement.

03 · Graphic

Clients since 2014

0.0 s

5,200

Clients since 2014

0.6 s

7,000+

Clients since 2014

Companies that grew with us.

1.2 s

No footage; the numeral is the opening image.

04 · Question

Office or virtual office?

0.0 s

Office or virtual office?

1.0 s

Virtual office

Address · mail · calls

1.8 s

Question on black, marker, cut to the answer shot.

05 · Proof

0.0 s

New Cairo

0.5 s

New Cairo

10 people. One door.

1.5 s

Location, capacity or a fact leads, then the space.

Micro sting · ≤ 1.0 s

Optional. Placed after the hook (≈ 3 s) or before the end card — never before the hook. Marker appears, a line draws from it, the master lockup fades in whole on off-white. Longer corporate intro: section 16.

0 ms

150 ms

350 ms

550 ms

800 ms

Transitions · five families

Max two designed transitions per Reel. Everything else is a cut.

Hard editorial cut

Default — 80% of edits. Cut on movement or on the beat.

Plane wipe

Off-white (or black) plane slides across, 450 ms. Chapter changes.

Line reveal

A line draws, the frame opens from it, 500 ms.

Spatial crop

Your office, ready on day one.

Full frame crops into a module and type arrives, 500 ms. Video → editorial.

Marker-led

North 90, New Cairo.

The marker expands into a plate that becomes the next frame, 450 ms.

End cards A–E

The most repeated MSPACEZ motion asset: an off-white plane rises and the brand resolves on it.

Space, measured for growth

A · Brand master lockup on off-white · 2.5 s

Private offices

Your office, ready on day one.

1–20+ people

Book a tour→

B · Service CTA headline + chip + CTA · 3 s

North 90

New Cairo · Egypt

Book a tour→

C · Branch CTA space + name + Book a tour · 3 s

Virtual office

An official address, without walls.

Get started→

D · Lead generation red field, off-white type, logo on the off-white base · 3.5 s

Follow for growth notes.

@mspacez

E · Social follow · logo on plate · 2.5 s

Build · service CTA

0.0 s

0.3 s

Private offices

Your office, ready on day one.

0.8 s

Private offices

Your office, ready on day one.

1–20+ people

Book a tour→

1.2 s

Private offices

Your office, ready on day one.

1–20+ people

Book a tour→

3.0 s

End card	Rule
Duration	2.5–3.5 s: build 500 ms · hold ≥ 2 s · cut (or loop) at the end
Logo	Master lockup 300–600 px wide on off-white; on black or red only on an off-white plate/base (no recoloured logo; white master = owner asset)
Hierarchy	Headline (optional) → one chip (optional) → CTA → logo
Colour	Off-white is the default end-card ground; red only in D with off-white type; black only in E
Sound	Music resolves; optional sting ≤ 0.8 s; voice states the CTA
Exit	Hold still — no outro animation; the platform loops

Reel covers

Designed covers, never a random frame. Headline ≤ 6 words inside the centre 4:5 crop (dashed) so it survives the profile grid; face or room in the centre; no logo (the profile carries it).

We found an office in one call.

Talking head

North 90 tour.

Branch

Meeting rooms, by the hour.

Service

Growth notes · 01

Five costs a serviced office removes.

Educational

3+1

Meeting hours, the fourth free.

Offer

Makanak is now MSPACEZ.

Announcement

Thumbnail test · grid size

We found an office in one call.

North 90 tour.

Meeting rooms, by the hour.

Growth notes · 01

Five costs a serviced office removes.

3+1

Meeting hours, the fourth free.

Makanak is now MSPACEZ.

Principle

A kit, not a template pack.

Rule

Use the component, its timing and its zone exactly; choose which components a video needs. Core: subtitle, hook, marker, lower third, CTA, end card.

When to use

Every MSPACEZ video.

When not to use

—

Start from the story, add components after
Keep one lower third per new person/place
Test covers at thumbnail size

Don’t

Use every component in one Reel
Invent new shapes
Animate the logo