# 07 · Static design

**PRINCIPLE** — Complete, not templated.

**RULE** — Pick a mode (A–E); build with the default construction only for information posts. Headline-, numeral-, icon-, data-, colour-field- and crop-led compositions are all valid.

**WHEN TO USE** — Every post, ad and slide without a photograph.

**WHEN NOT TO USE** — —

**DO**
- One message, one visual, one signal
- Mark samples as samples

**DON’T**
- The same frame on every post
- Devices stacked from several modes

**EXAMPLE** — See board Composition library (09).