# 11 · Social

**PRINCIPLE** — Curated, not templated.

**RULE** — A feed alternates composition modes and grounds; no two identical modes side by side; info block only on commercial tiles (≈ 1 in 3); red field/full red 1 in 6–9; photos 30–50%.

**WHEN TO USE** — Instagram, LinkedIn, Facebook, TikTok.

**WHEN NOT TO USE** — —

**DO**
- Plan the grid 9 tiles ahead
- Let heroes lead branch content

**DON’T**
- The same frame and info block on every tile
- Identical modes adjacent

**EXAMPLE** — See board Social (10).