# 14 · Occasions

**PRINCIPLE** — MSPACEZ frames the moment.

**RULE** — Occasion mode: each occasion brings its own art direction (Ramadan night crescent, Eid open arches, National Day monumental 96, Founding Day Najdi forms, 6 October horizon) within the brand colours, type, space and one signal. Email: greeting artwork → context → optional offer module.

**WHEN TO USE** — Ramadan, Eid, national days, milestones.

**WHEN NOT TO USE** — Sensitive dates; the other market’s national days on local accounts.

**DO**
- Greeting first; offer as a separate, secondary piece
- Slow the motion for Ramadan

**DON’T**
- Offers on national days
- Gold, green, clip-art, emblems merged with the logo
- Forcing the occasion into a service template

**EXAMPLE** — See board Occasions (17).