MSPACEZ frames the moment.
Occasion mode gives each moment its own cultural and emotional art direction, framed by the MSPACEZ constants: the two brand colours with off-white, Montserrat and Alexandria, logo discipline, one signal and generous space. Greeting first; selling, if at all, second and separate.
Guideline
From guidelines/14-occasions.md
MSPACEZ frames the moment.
Occasion mode: each occasion brings its own art direction (Ramadan night crescent, Eid open arches, National Day monumental 96, Founding Day Najdi forms, 6 October horizon) within the brand colours, type, space and one signal. Email: greeting artwork → context → optional offer module.
Ramadan, Eid, national days, milestones.
Sensitive dates; the other market’s national days on local accounts.
- Greeting first; offer as a separate, secondary piece
- Slow the motion for Ramadan
- Offers on national days
- Gold, green, clip-art, emblems merged with the logo
- Forcing the occasion into a service template
ExampleSee board Occasions (17).
The board
Occasion layer; Ramadan, Eid, Saudi National Day, Founding Day and 6 October with posts, stories and emails; email structure; optional offer extension
The official board from the package, rendered live. Use “Open full size” for 1:1 detail on small screens.